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Built the copy and content for the Canadian Film Centre’s (CFC) 2022-23 annual report to vividly showcase the impact of the organization's initiatives, activities and offerings throughout the year and provide a comprehensive and engaging overview of CFC's pivotal role within the screen industry.

The words The CFC Gala Take 35 with an 80s rainbow effect on a black background

Led the digital marketing and publicity campaign for the Canadian Film Centre’s (CFC) 2023 annual fundraising gala. Strategic media partnerships led to an impressive reach of 6.62 million in pre-event advertising, while publicity strategies secured extensive media coverage across prominent platforms like HELLO! Canada, Fashion Magazine, The Globe and Mail and more, amassing a total media reach of more than 7.415 million. Oversaw the social media strategy that yielded a reach of more than 1 million, more than 100,000 impressions, and 50,000+ engagements.

A crown of people visiting and mingling outside on the grass

Led the publicity campaign for the Canadian Film Centre’s (CFC) 2022 BBQ fundraiser, which secured a total media reach of more than 8 million. Oversaw the social media strategy that resulted in more than 10,000 accounts reached, 80,000+ impressions, and 48,000 views on Instagram stories.

An image of a woman on a bed with a clapboard and a camera crew in front filming a movie and the words "Shaping the future of Canadian storytelling"

Oversaw the rebuild of the Canadian Film Centre’s (CFC) new website (launched in 2022), crafted compelling copy and prioritized improved user experience, accessibility, and effectively communicating CFC’s story and impact.

Built an engaging inaugural annual report for the Canadian Film Centre (CFC) to illustrate the organization’s impact on Canadian storytellers and the screen industry.

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